REN SUZUKI
03 / 05

Marketing

Redesigning paid, social and lead generation so that they lead to business results.

I redesign paid, social and lead generation so that they lead to business results rather than lead counts. Having seen it from four positions — agency, media platform, SaaS sales and sales management — I treat everything from program design to the hand-off to sales as one flow.

When this helps

  • You get leads, but they do not turn into deals
  • An agency runs your ads and you cannot tell whether the results are good
  • You run social media but cannot see how it connects to the business
  • Sales and marketing work to separate KPIs and blame each other

What I do

  1. 01

    Defining success and the hand-off

    Decide with sales which leads are passed on as opportunities, and move marketing's evaluation toward deals and revenue.

  2. 02

    Channels and budget allocation

    Review channel choice, budget allocation and reporting, and narrow down the numbers to watch each week.

  3. 03

    Working with agencies and partners

    Give agencies a story to success, not just a target number, and set up the CPA / CVR / CTR conversation.

  4. 04

    Programs tied to sales

    Referral programs, co-hosted partner events, trade shows and one-pagers that drive sales outcomes.

Related track record

  • 3,000万円Ran a campaign across eight media

    Digital ad agency (first job). 231M impressions (102% of target) and 917K clicks (126%)

  • 200社Advertisers managed

    Twitter Japan. Grew a fashion e-commerce client's monthly spend from the hundreds of thousands of yen to around ¥10M

  • Lead generation through co-hosted events

    Flywheel Digital Japan. The most cost-effective channel I have seen

  • Led cross-department lead generation

    Uber Eats Japan. Planned and drove referral programs and ads-driven lead generation across teams

What stays with your company

  • A definition of a qualified lead

    Sales and marketing look at leads against the same criteria.

  • Metrics to judge outside partners

    You can assess agency and production proposals against business numbers.

  • Sales and marketing look at the same numbers

    Programs are judged on deals and revenue, not lead volume.

Ways to work together

  • Contract

    I take on execution as a fractional COO/CMO or head of business development. Scope and commitment are designed around the work and the fee.

  • Advisory

    Regular sessions to review where things stand and decide the next moves and priorities together. Your team does the execution.

  • One-off (speaking, media, writing, spot consultation)

    A single engagement. If the topic and date are set, I can usually take it on right away.

  • Angel investment

    For seed to pre-Series A startups: a small investment combined with hands-on business development and go-to-market support. See INVESTING below.

How it works

  1. Share your situation through the form: the challenge, the timing, and the kind of engagement you have in mind
  2. An online call, where I tell you frankly what I can and cannot help with
  3. I send a proposal covering scope, duration and fee
  4. Once we agree, we start

FAQ

Can I ask for marketing only, or for part of it?
Yes — for example just the lead definition and hand-off, or just fixing how you work with your agency. Contract, advisory or one-off, agreed after we talk.
Should I choose advisory or a contract?
If you lack someone experienced to make the calls with, advisory fits; if you lack people to do the work, a contract fits.

Tell me about your situation.
I take on this work alongside my full-time role, so the number of engagements I can run at once is limited. Start by telling me about your situation.

Ask about this →← All services