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Speaking, media and writing

Practical lessons from business development, marketing and sales organizations — as talks, articles and interviews.

I speak and write on the practice of business development, marketing and sales organizations — talks, panels, interviews and articles. The topics in my PLAYBOOK are the list of what I can speak about, from a perspective that spans agency, media, SaaS and in-house roles.

When this helps

  • You want a talk on building a sales team or launching a new business at an internal session
  • You want a practitioner who has done both business development and sales on a panel
  • You want an article written or reviewed, or an interview

What I do

  1. 01

    Talks and panels

    Events, internal sessions and seminars, framed as steps the audience can use the next day.

  2. 02

    Interviews

    Media interviews.

  3. 03

    Writing and reviewing

    Articles on business development, marketing and sales.

  4. 04

    Example topics

    Winning the first customers for a new business, go-to-market, partner development, B2B lead generation, sales–marketing alignment, sales hiring and onboarding, forecasting, retail media.

Related track record

  • Event speaking and exhibiting

    Flywheel Digital Japan

  • Writing the PLAYBOOK

    Practical, step-by-step notes on business development, marketing and sales (in Japanese)

What stays with your company

  • Steps you can use the next day

    Not just ideas, but the order I actually did things in and the criteria I used.

  • A view across both sides

    Agency, media, SaaS and in-house — both the buyer's and the seller's perspective.

Ways to work together

  • Contract

    I take on execution as a fractional COO/CMO or head of business development. Scope and commitment are designed around the work and the fee.

  • Advisory

    Regular sessions to review where things stand and decide the next moves and priorities together. Your team does the execution.

  • One-off (speaking, media, writing, spot consultation)

    A single engagement. If the topic and date are set, I can usually take it on right away.

  • Angel investment

    For seed to pre-Series A startups: a small investment combined with hands-on business development and go-to-market support. See INVESTING below.

How it works

  1. Share your situation through the form: the challenge, the timing, and the kind of engagement you have in mind
  2. An online call, where I tell you frankly what I can and cannot help with
  3. I send a proposal covering scope, duration and fee
  4. Once we agree, we start

FAQ

What should I include in a request?
The topic, date, format (talk, panel, interview or writing) and the intended audience. If the topic and date are set, I can usually respond quickly.

Tell me about your situation.
I take on this work alongside my full-time role, so the number of engagements I can run at once is limited. Start by telling me about your situation.