Speaking, media and writing
Practical lessons from business development, marketing and sales organizations — as talks, articles and interviews.
I speak and write on the practice of business development, marketing and sales organizations — talks, panels, interviews and articles. The topics in my PLAYBOOK are the list of what I can speak about, from a perspective that spans agency, media, SaaS and in-house roles.
When this helps
- You want a talk on building a sales team or launching a new business at an internal session
- You want a practitioner who has done both business development and sales on a panel
- You want an article written or reviewed, or an interview
What I do
- 01
Talks and panels
Events, internal sessions and seminars, framed as steps the audience can use the next day.
- 02
Interviews
Media interviews.
- 03
Writing and reviewing
Articles on business development, marketing and sales.
- 04
Example topics
Winning the first customers for a new business, go-to-market, partner development, B2B lead generation, sales–marketing alignment, sales hiring and onboarding, forecasting, retail media.
Related track record
- Event speaking and exhibiting
Flywheel Digital Japan
- Writing the PLAYBOOK
Practical, step-by-step notes on business development, marketing and sales (in Japanese)
What stays with your company
- Steps you can use the next day
Not just ideas, but the order I actually did things in and the criteria I used.
- A view across both sides
Agency, media, SaaS and in-house — both the buyer's and the seller's perspective.
Ways to work together
- Contract
I take on execution as a fractional COO/CMO or head of business development. Scope and commitment are designed around the work and the fee.
- Advisory
Regular sessions to review where things stand and decide the next moves and priorities together. Your team does the execution.
- One-off (speaking, media, writing, spot consultation)
A single engagement. If the topic and date are set, I can usually take it on right away.
- Angel investment
For seed to pre-Series A startups: a small investment combined with hands-on business development and go-to-market support. See INVESTING below.
How it works
- Share your situation through the form: the challenge, the timing, and the kind of engagement you have in mind
- An online call, where I tell you frankly what I can and cannot help with
- I send a proposal covering scope, duration and fee
- Once we agree, we start
FAQ
What should I include in a request?
Tell me about your situation.
I take on this work alongside my full-time role, so the number of engagements I can run at once is limited. Start by telling me about your situation.